Job Description
Our client in the multinational industry is seeking a dynamic and experienced Retail Sales and Marketing Manager to join our team. This role is a unique blend of sales management, retail marketing, and overall marketing strategy. The successful candidate will be responsible for driving sales growth, developing and implementing effective marketing strategies, and managing a high-performing sales and marketing team.
Key Responsibilities:
1. Sales Management:
– Develop and implement effective sales strategies to drive sales growth in the business.
– Manage, train, and mentor a sales team to achieve sales targets.
– Oversee the relationship with key clients, ensuring high levels of customer satisfaction.
– Analyze sales data and trends to inform strategic decisions and future sales initiatives.
2. Retail Marketing:
– Develop and execute innovative marketing campaigns targeted towards our retail customers.
– Manage in-store promotions and displays to maximize visibility and sales.
– Work closely with the merchandising team to ensure the products are presented in a way that stimulates customers to make purchases.
– Leverage customer insights to inform retail marketing strategies and tactics.
3. Marketing Management:
– Lead the development and implementation of the overall marketing strategy for the business.
– Manage the marketing budget and ensure that all marketing activities deliver a strong return on investment.
– Collaborate with the product team to develop effective marketing strategies for new and existing products.
– Oversee the company’s presence on digital and traditional marketing channels.
Qualifications:
– A Bachelor’s degree in Marketing, Business, or related field. An MBA would be a plus.
– Proven experience in sales management, retail marketing, and marketing management.
– Excellent leadership and team management skills.
– Strong understanding of customer behavior and retail marketing strategies.
– Exceptional communication and negotiation skills.
– Ability to analyze sales data and market trends.
– Strong budgeting, planning, and project management abilities.