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Sales Representative (FMCG, LAGOS/ABUJA)

Our client is a service provider to the FMCG industry and their goal is to provide technological services to aid sales and distribution of their products. This role  is responsible for the achievement of sales  objectives within an assigned geographical coverage by assting in outlet activation standards and trade/promotional activations for different clients .

This role is highly results driven .



  • Achivement of  targets  for assigned geographical coverage; ensure Return on Investment on promotional activations and trade asset.

Leadership Responsibilities 

  •  Builds strong trusting relationships that help them and others perform. 
  • Keeps informed of coverage strengths and development areas across the geographical coverage.
  • Bring the clients purpose to life – Be an ambassador for , good role model for ethics, compliance and reputation.
  • Demonstrate pride and deep accountability for bringing the Sales vision to life

General Responsibilities

  • Ensures full delivery of the business target with coverage area i.e.100% achievement of depletion volumes into outlets within assigned open market, market share growth and outlet activation standards fully executed in all called on outlets.
  • Ensures listing of innovations and priority brands, and ability to pre-sell total portfolio in the right quantity within assigned outlets; also ensuring that pre-sold orders are fully delivered in time by
  • Drive incremental depletion through effective management of promotional activity in assigned outlets
  • Reviews outlet database with the Sales Manager on a monthly basis
  • Recommends and implements Sales recommendations to drive incremental depletions and counter competitive activities in all outlets within assigned coverage​


  • Minimum of Ordinary National Diploma (OND) or equivalent., first degree from 
  • Minimum 5 years’ experience working in a similar role in the FMCG sector. prefered canidates should be from companies like or similar to cocacola, procter and gamble or unilver
  • Some commercial expertise gained from field sales/consumer/customer marketing is an added advantage
  • Basic understanding of Selling capabilities, Outlet activation standards, outlet segmentation, building relationships, persuasive selling and brand passion
  • Excellent communication skills - written and verbal
  • Good commercial understanding numerical skills, a high level of computer literacy
  • Good interpersonal skills
  • Fully geographically mobile
  • Experienced driver with valid license
  • Ability to work flexibly

Salary negotiable